ANTA KT7 CONFERENCE OPENING CEREMONY





​​​​​​​ABOUT 
「ANTA KT7 CONFERENCE​​​​​​​
A pitch deck for agency selection
2021





We are honored that after 2 rounds of competition, we finally won the Anta KT7 press conference, but we also regret that this plan should be cancelled for some force majeure end customers.

This is the story of a man who initially challenged the sea, challenged himself, and finally took control of the sea, and self-identified.
The ups and downs of life wash over us like the waves. To Was it perpetually perverted by the ruthless reality, or faced the inner torrent and bravely marched forward.

We started with emotional appeals, "Dingjing Zhishui-Rushing forward bravely", combined with Klay Thompson's current affairs, from KT's birth into the league to win the championship and later injury and preparation through the product to bring everyone into the inner world of KT.

Waves belong to the water, the river is now violent, and the current trend is to write the brave national quintessence in Chinese characters, combined with modern aesthetics, and enterprising, unstoppable


很荣幸经过2轮的竞争我们最终赢下安踏KT7的发布会,但也很遗憾应为一些不可抗力最终客户取消了此次企划。

这是一个男人最初挑战大海,挑战自我,到最终掌控大海,自我认同的故事
人生的起伏就像那海浪一样冲刷着我们。 
是被无情的现实永劫沉沦,还是直面内心激流勇进。

我们以情感诉求为起点「明镜止水-激流勇进」,结合Klay Thompson的时事,从KT出生进入联盟夺冠到后来的受伤和备战 通过产品带大家一起进入KT的内心世界。

浪属水 川现激 呈流势 以汉字书写骁勇国粹 结合现代美学 寓比 进取  不可阻挡

KV
「 H5 -  ONLINE
「 H5 -  OFFLINE
「 stage creative​​​​​​​ sketch
「 displayInstallation art
「 Stage​​​​​​​Stage art opening ceremony




About us:
「AUDITOIRE Creative team」



team leader:      Alessandro.Vaccaro
Chief creative:  KENNY.XU
planner:                 FAYE TAI
Sketch:                 KENNY.XU 
3D rendering:    KENNY.XU
Art director:     le.GU
2D graphics:       LE.GU
digital design:   le.GU
rendering FA:     le.GU
                                   KENNY.XU
                           
ANTA KT7 CONFERENCE OPENING CEREMONY
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Project Made For

ANTA KT7 CONFERENCE OPENING CEREMONY

Published: